BBA (BACHELOR OF BUSINESS ADMINISTRATION) – SUBJECTS, ELIGIBILITY, COMPARISON WITH B.COM, CAREER & SCOPE
BBA has become most popular undergraduate course among the students globally. Its a four year program which is subdivided into 8 semesters of six month duration each. BBA is the abbreviation of Bachelor of Business Administration. The objective of this program is to prepare business managers. It is a comprehensive program which broadens your business and management vision. Students get in depth knowledge about principles of management, marketing, HRM and corporate law.
Students will be able to understand the market trends and business dynamics. After the completion of BBA they can either start their own business or can get entry level jobs in business houses. BBA degree equips you with applied ideas, risk management tools and techniques of financial management. Students visit business house and different industries to interact directly with market, business and industry experts for preparing case studies and projects. This field training improves their analytical and entrepreneurship skills. They learn to explore the hidden opportunities and to lead the organization.
Student’s communication, project management and Dennison making skills are polished. The get the first hand knowledge about the corporate world. They are prepared to handle the critical situations. Its a knowledge base program which leads you to the world of corporate business. After BBA you can complete your MBA degree in just 11/2 year. BBA is also known as BBS (Bachelor of Business Studies). Some business schools like IBA has made it compulsory to spend the last semester of BBA in any business of their choice to have practical on job experience. Now HEC has decided to include the subjects of philosophy, History and Psychology in BBA. AIOU and Virtual University offer BBA program through distance learning in Pakistan.
Candidate must have passed intermediate or any equivalent exam. Some universities also take aptitude test like IBA. ICOM and FA general Science (Mathematics, Statistics, Economics) students are preferred.
Punjab University offers following subjects in BBA.
Islamic and Pakistan Studies
Introduction to Business
Introduction to Computer Science
Financial Accounting (Basic)
Principles of Management
Data Base Management System
Financial Management (Basic)
Principles of Marketing
Visual Programming Concept
Introduction to Micro Economics
Introduction to Psychology
Financial Accounting (Advanced)
Corporate Law/Company Law
Introduction to Macro Economics
Money & Banking
Business Research Methods
Human Resource Management
Taxation Management (Basic)
Management Information System Semester
Development Economics/International Economics
Current Business Affairs
Sales Management * (Marketing Specialization)
Marketing Research* (Marketing Specialization)
Small Business Management
Managerial Accounting * (Finance Specialization)
Financial Analysis * (Finance Specialization)
Advertising * (Marketing Specialization)
Consumer Behavior* (Marketing Specialization)
Financial Institutions and Services
Financial Management (Advanced) * (Finance Specialization)
Taxation Management (Advanced) * (Finance Specialization)
Comparison Between BCOM and BBA
BBA is a much better degree than B.COM, specially if you want to run your own business then it will be better for you to go for BBA instead of B.Com. B.COM is mostly related with accounting while BBA is a broader degree which develops more business related skills in students. If you want to go for MBA then again BBA should be your first choice. But BBA is a relatively costly degree than B.COM and its duration is also double than normal B.COM. So we can not give a final decision in this regard as it depends upon situation.
Career & Scope
Import export companies
Local and International Business Houses
Marketing, Business and Financial Consultant
Business Research Analyst
Production In charge
Further Study Options