What is The Difference Between SEO, SEM, SMO & SMM?
It is mandatory for bloggers and webmaster to know the difference between SEO, SEM, SMO & SMM. Majority of bloggers still just know the basics of SEO only. SEM, SMO & SMM can also play an important role in the promotion of your online business. In this article we shall try to introduce with SEO, SEM, SMO & SMM.
SEO
SEO is the abbreviation of Search Engine Optimization. It means the legitimate methods for improving the ranking of your website in different search engine results. SEO can bring organic traffic for your blog or website. There are two kinds of SEO i.e one page SEO and off page SEO. You can not succeed in blogging without learning both on page and off page SEO. Top rule of on page SEO is producing unique fresh and original original content and the top rule of off page SEO is to build quality back links. If you will publish the quality content then getting original quality back links will not be a problem for you. In short SEO is marketing with organic method. We shall soon publish detailed article on this subject.
Difference Between SEO, SEM, SMO & SMM
SEM
SEM stands for search engine marketing. SEM is the best way for getting number one position in search engine results. Even organic searches will remain below your website. New websites pay to adwards, yahoo and bing for getting higher ranks for their sites in search engine results. It’s a kind of targeted paid advertisement. You will have to pay for each click on your website. Your site will be shown at the top of organic search result as a sponsored ad. There is no alternative of SEM for rapid growth of your website or business. You may set your budget at the time of creation of your campaign. This is also the best method of online advertising with great results. In short SEM is marketing through search with paid advertising.
SMO
SMO means social media optimization. In SMO you make social media pages of your website for driving traffic toward your website or blog. It’s a free technique like SEO. You add social media share buttons on your website for helping your visitors to share their favorite posts on their social media accounts. Just like SEO, SMO also requires lot of hard work but it leaves long lasting effects. In short SMO is marketing on social media websites with organic methods.
SMM
SMM stands for social media marketing. It is just like SEM but in SMM you pay money to social media websites like facebook for promotion of your brand. It’s a kind of paid advertisement which is cheaper but less effective than SEM. In short SMM is marketing with paid advertising in social media websites.
We recommend to beginners to use just SEO and SMO as it will not be wise decision for you to invest any extra money in the start of your business. If you want to sell services or want to launch an online store then use all these methods. But those who can afford can also use all above methods to promote their website too. Of course they will get quick results through using all of above mentioned methods but remember that SEO and SMO are the long term solutions for the promotion of your blog or business. Still it depends upon your business type that which is the best method for you. If you are interested in learning different methods of making money online then visit our website and its facebook page daily.
I am a professional content writer and have experience of 10 years. I also launched first ever English monthly magazine of human rights in Pakistan. Majority of content on this website is written by me.